Campaign Strategy‍ ‍ World Immunization Week - X Campaign Strategy CDC Global

  • Objective: Expand the Global Immunization Division’s reach and engagement during World Immunization Week.

  • Role: Revamped X strategy from the previous year with a focus on storytelling, accessibility, and visibility.

  • Deliverable: X campaign rollout with a refreshed communications approach.

  • Impact: Boosted average impressions on X from 2k–6k to 11k–15k, significantly expanding reach and visibility.

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Integrated Communications Plan