Campaign Strategy World Immunization Week - X Campaign Strategy External Communications – CDC Global
Objective: Expand the Global Immunization Division’s reach and engagement during World Immunization Week.
Role: Revamped X strategy with a focus on storytelling, accessibility, and visibility for diverse audiences.
Deliverable: Full X campaign rollout with a refreshed communications approach.
Impact: Boosted average impressions on X from 2k–6k to 11k–15k, significantly expanding reach and visibility.
