Integrated Communications Plan‍ ‍Minnesota Food Share Month Campaign  The Salvation Army Northern Division

  • Objective: Drive awareness and action amongst the community during Minnesota Food Share Month. 

  • Role: Led as Creative Director, overseeing an integrated communications plan across multiple media platforms to ensure cohesive, high-impact storytelling. 

  • Deliverable: Multi-channel campaign with commercials, press releases, emails, videos, web, social, print collateral, and events.

  • Impact: Increased food donations by 54%, boosting community engagement and strengthening Salvation Army North’s leadership in hunger relief.

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