Integrated Communications Plan Minnesota Food Share Month Campaign External Communications – The Salvation Army Northern Division
Objective: Drive awareness and action on food insecurity during Minnesota Food Share Month with a multi-channel statewide campaign.
Role: Led as Creative Director, overseeing an integrated communications plan across multiple media platforms to ensure cohesive, high-impact storytelling.
Deliverable: Multi-channel campaign with commercials, press releases, emails, videos, web, social, print, and events.
Impact: Increased food donations by 54%, boosting community engagement and strengthening Salvation Army North’s leadership in hunger relief.
