Advertising Commercial Copywriting External Communications – CBS Radio
Objective: Create engaging on-air scripts promoting community events, PSAs, brands, and local partnerships.
Role: Wrote 15–30 second radio spots with clear calls-to-action, tailored for each station’s tone and listener base.
Deliverable: Five broadcast-ready commercials.
Impact: Created high-energy scripts that connected with Atlanta’s culture and engaged over 1 million daily listeners across community and branded content.
