Digital Communications Web Story & Social Media Campaign CDC Global
Objective: Transform complex public health information into a web story that educates the audience and drives awareness about the topic.
Role: Collaborated with on-the-ground public health experts to gather research, and write an engaging web story, along with supporting social media content.
Deliverable: Featured web story, social media copy, and graphics for Instagram.
Impact: Produced a web story with 27,000+ page views within 2 weeks and accompanying social media reaching 500+ engagements and 39,000+ impressions.