Public Relations Press Release External Communications – CBS Radio
Objective: Promote T.I.’s album release concert, driving ticket sales, media attention, and brand engagement for V-103.
Role: Produced official press release; collaborated with internal promotions, record label representatives, and local media to ensure consistent event messaging.
Deliverable: Press release announcing T.I.’s “Trouble Man: Heavy is the Head” album release concert.
Impact: Generated local media coverage and community buzz, leading to a sold out show with 2,200 attendees.
